Waitlist Open: ReactLive - the AI-native platform for live events

For the last ten years, our team has been quietly building the engagement layer for some of the biggest live events on the planet.

Through our platform Pubble, we've run audience engagement at Microsoft Ignite, Microsoft Build, CES, the United Nations, Washington Post editorial live streams, Premier League match-day activations, and thousands of smaller rooms in between: university open days, all-hands meetings, product launches, investor updates, and — yes — a few live rap sessions (not kidding).

Across all of it, we watched tens of thousands of moderators, hosts, and subject-matter experts try to do the same job: keep an audience engaged, field questions fairly, and make sure nobody leaves feeling unheard.

We learned what worked. We learned what didn't. And we learned that most of the tools people use for this — Slido, Vevox, the Q&A tabs inside Zoom and Teams — were designed for a world where "audience engagement" meant a text box and an upvote button.

That world is over.

What ReactLive does

ReactLive is our answer to the question we kept asking ourselves: what would live audience engagement look like if we rebuilt it from scratch today, with AI at the core?

Four things make it different.

#1 The Auto-Answer Loop

ReactLive listens to the speaker continuously, building a timestamped transcript as the event unfolds. Every audience question is matched against that transcript in real time. When the confidence is high enough (you set the threshold — default is 85%), ReactLive drafts an answer grounded in the exact moment the speaker covered it, and ships it to the questioner in under a second. Questions that don't clear the threshold queue for the moderator, ranked by relevance rather than upvotes.

In our internal tests, about half the queue gets resolved this way before a human sees it.

#2 Question grouping

When 40 people ask the same thing in slightly different words, ReactLive clusters them automatically. The moderator answers once; every questioner in the cluster gets the answer. This alone has changed what a 500-person town hall feels like to run.

#3 Live notifications

When a question is answered — by the AI, by the moderator, or by the speaker addressing it on stage — every questioner in the relevant group gets notified immediately, with the answer and a timestamp. No more "I'll follow up by email." No more spreadsheets of loose ends after the event. The loop actually closes.

#4 SOUL.md

A single markdown file that defines exactly how ReactLive speaks on your behalf — tone, vocabulary, escalation rules, hard red lines. Your voice, your guardrails, in plain English, checked into version control if you want. No prompt engineering, no black box. Moderators can override, edit, or withhold any auto-answer before it ships.

ReactLive - the AI audience engagement lead you've always wanted!

We will be launching very soon. Join the waitlist here.